Fit First & Rider Centric
VeloConcepts was started in 2014 as a bike shop that strives to be different than all other bike shops. Many shops just sell a specific bike just because they have them in-stock, rather than select the proper bike for the rider. Well at VeloConcepts, we focus on getting you on a bike that you will not only LOVE but a bike that fits your unique needs, size, riding style and aspirations as a cyclist. We do not take a “one size fits most approach”.
Your Bike, Your Choices
At VeloConcepts, we don’t follow the “popular” model of bike shopping. Every component, every option, down to the handlebar tape is recommended and hand-selected by our staff for your specific needs or fit. We don’t settle for good enough, we want your bike to be perfect in every sense of the word.
It all starts with a bike fit! A bike purchase is an investment so we take the time to ensure the bike you’re buying fits YOU. With so many bike manufacturers, model and sizes we break it down and help you select the best fitting bike.
Hand Selected Components
Every bike that leaves our shop is customized to you, the rider. We work closely with our customers to hand pick the right components & sizes.
Service Course Assembly
Most bikes come 90% assembled from the factory, but at VeloConcepts, we break down every bike to ensure its assembled properly & to our standards. Our process ensures your bike leaves our shop, perfect.
Proper Wheel & Tire Selection
Wheels, this is one place most manufacturers skimp. With every bike purchase we work with the rider to determine the best wheel options before the bike leaves our shop.
Experience & Expertise
Every employee at our shop has over 20 years experience in cycling sales & service. And this knowledge translates into an superior buying experience.
Not only do we review & guide your bike purchase but we also evaluate your current clothing & accessories. We review your shoe selection, helmet age, cleat wear, etc. All to ensure when you are ready to roll, you are setup for the best possible experience.
Cycling Analysis & Bike Fitting Lab
Our state of the art fitting lab, coupled with our over 30 years experience performing fits
ensures that ensures that every rider gets professional level fits using the latest technologies.
We are central Virginia’s leading fitting lab. And one of 4 fitters in the country that uses a combination of the GURU Dyamic Fitting Unit (DFU), STT Systems 3DMA a full body, three dimensional motion capture system and gebioMized pressure mapping.
Our fitting systems allows dynamic repositioning of the fit while on the bike. Along with 8 individual motion capture cameras and reflective markers we are able to the read cyclist in three dimensions at data at speeds up to 100 frames per second (5x faster than other 3D motion capture systems).
Whether you are taking on the local road race or just riding the roads for fun, a road bike fit will ensure you have the optimum position for all day comfort and increased power.Learn more
Mountain bikes are harder to fit than road bikes, because they face so many competing demands. And your riding style matters and affects bike fit. Get dialed in for the most efficient and balanced position.
Being professionally fit to your bike can save you as much time, if not more, than all of the aero equipment you can buy. Finding the right mix of comfort, power and aerodynamics is the ultimate goal.
Don’t settle for fit videos! Let us help you get setup properly on your bike. Minimize risk for injury, increase power & comfort from a one of our bike fit offerings. Whether that’s in our fit studio or virtually.Learn More
In House Cycling Sports Orthotics Lab
Improve power and foot comfort with custom made cycling orthotics. Our team of specialists shapes a custom molded insole for your specific foot.
VeloConcepts is the only shop in the region that can create custom cycling specific insoles. Our team of specialists can shape the custom molded insole to create a proper channel of support from the mid arch to the forefoot. And can customize the thickness and tilt (varus or verges to adjust for inversion or eversion of the foot).
With custom insoles the cyclists feet are supported evenly and consistently in the shoe. The insoles help to ensure that feet, ankles, knees and hips are aligned with the knee centered over the foot. With custom insoles the foot receives proper arch support and improves foot contact with the shoe, improving efficient power delivery.
Cycling puts a tremendous amount of force on a small area of your foot (mainly the ball of the foot). All this force, over and over again, can lead to common conditions like knee, arch or forefoot pain or foot numbness. Cycling specific insoles help alleviate these conditions by aligning the lower leg and foot and provide proper support.
Power loss can occur with every pedal stroke due to inefficient transfer from the leg down to the forefoot. Power is most often lost at two points: at the knee due to deflection or in the foot. Without support power is lost in the flex of the midfoot. By creating a fully supported arch, the custom footbed takes the power from where it enters the heel via the tibia and transfers it to the forefoot without the loss of power through mid foot flex.
We are fanatical about details, from unboxing to building your bike to regular maintenance, we go far beyond what other shops do in their “standard” service offerings
Service & Repair
Proper bike maintenance is often overlooked! Let our highly trained staff of craft technicians that provide your bike the pro level service it needs.
Our maintenance plan options will keep your bike operating perfectly all season long. And more importantly regular maintenance will prevent larger more costly repairs.
Bike service & maintenance should be more than the once yearly tuneup. Proper bike maintenance is a mix of cleaning, tuning, servicing & maintenance. Which is why VeloConcepts offers several maintenance plan options.
Custom Pro Builds
No other shop has the experience & expertise that rivals our staff of mechanics. So when it comes to Pro Level builds, VeloConcepts is your local service course.
The latest news from the shop.